GoZayaan Pakistan Gift Card Feature

This project was undertaken during my role at GoZayaan Pakistan. This was one of many projects that I’d worked on. For this project, I was responsible for designing a new Gift Card product aimed at testing its potential in the Pakistani market. The entire design process from conceptualization to prototyping was solely led by me.

I utilized GoZayaan’s existing design systems and brand elements to maintain consistency across platforms, while creating a seamless user journey for both web and mobile experiences. The design involved mapping out flows, building interactive prototypes in Figma, and ensuring the feature aligned with GoZayaan’s overall visual identity.

This project highlights my ability to own an end-to-end design process, balance innovation with brand guidelines, and translate a business idea into a practical, user-friendly digital product.